4x3 launches a new brand: Six Feet Apart as we all - together - struggle through the pandemic. The brand, yet fully defined, is leading 4x3 into the new normal as we launch new products and develop our new video podcast.
When 4x3 acquired 321 Creative, we put the two brands’ visual identities side by side and realized that they were a perfect complement to each other. The strong graphic aesthetic of 321 Creative’s logo is a great match to 4x3’s style and brand.
Owner, 4x3 LLC
321 Creative, Inc. — acquired in June 2018 by 4x3 LLC — is the new branding and print design division of 4x3.
The Name Tells the Story
321 Creative, Inc. grew out of a re-organization of the former NGS Associates in Wayne, PA. Having changed ownership, streamlined staff, and rededicated to a select menu of services, the agency refreshed its identity with a new logo, stationery system and website.
The name and logo icon holds a dual meaning: it symbolizes the ownership’s origin with 3 owners, through a partnership with two owners, to final owner Howard Greenberg. It also serves as a symbol of the countdown to a client’s deadline, be it an event date or an ad deadline: 3, 2, 1… and done!